Product Illustration Systems for Upraised
SUMMER INTERNSHIP • 2021
ROLE
Product Illustration, Brand Expansion
CLIENT
Upraised
DURATION
1 month
In Summer 2021, as part of my visual design internship, I got the opportunity to work for
Team Upraised and develop a product illustration system that was required to be a defining element of their brand identity. Upraised is an upskilling & career transition digital platform that helps people transition to product manager roles, find paid internships & prepare for
PM interviews by practicing with experts via their 3 product lines: Career Accelerator Plan (CAP), Embark & Preppa respectively.
Target Audience: Majority of Upraised users are currently urban Indians, aged 25-37 for
CAP & Preppa & 18-22 for Embark, mostly coming from engineering & commerce educational backgrounds